{"id":6250,"date":"2022-07-28T09:35:37","date_gmt":"2022-07-28T07:35:37","guid":{"rendered":"http:\/\/puclepucle.com\/zacat-sa-ilustrovanim-zivit-ako-na-to-poradia-nam-dve-ilustratorky-hedviga-gutierrez-a-simona-cechova\/"},"modified":"2022-07-28T09:35:37","modified_gmt":"2022-07-28T07:35:37","slug":"zacat-sa-ilustrovanim-zivit-ako-na-to-poradia-nam-dve-ilustratorky-hedviga-gutierrez-a-simona-cechova","status":"publish","type":"post","link":"https:\/\/puclepucle.com\/cs\/zacat-sa-ilustrovanim-zivit-ako-na-to-poradia-nam-dve-ilustratorky-hedviga-gutierrez-a-simona-cechova\/","title":{"rendered":"Za\u010da\u0165 sa ilustrovan\u00edm \u017eivi\u0165. Ako na to? Poradia n\u00e1m dve ilustr\u00e1torky Hedviga Gutierrez a Simona \u010cechov\u00e1"},"content":{"rendered":"\t\t
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Za\u010da\u0165 sa ilustrovan\u00edm \u017eivi\u0165. Ako na to? Ako sa spr\u00e1vne oceni\u0165 a nepodceni\u0165 svoju pr\u00e1cu. A \u010do byrokracia, mus\u00ed by\u0165 s\u00fa\u010das\u0165ou ilustr\u00e1torsk\u00e9ho \u017eivota? Aj toto n\u00e1s z PUCLE zauj\u00edmalo, ke\u010f sme sa zam\u00fd\u0161\u013eali nad t\u00fdm, \u010do znamen\u00e1 by\u0165 ilustr\u00e1torom a ak\u00e9 kroky k tomu treba podnikn\u00fa\u0165. <\/strong><\/p>


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V r\u00e1mci n\u00e1\u0161ho nov\u00e9ho blogov\u00e9ho \u201eseri\u00e1lu\u201c rozhovorov s Krist\u00ednou Sobo\u0148 z ASIL-u sme narazili aj na t\u00fato t\u00e9mu. Predsa len, pri tvorbe PUCLE spolupracujeme s ilustr\u00e1tormi a chceme ich spr\u00e1vne ohodnoti\u0165 za ich pr\u00e1cu. \u010castokr\u00e1t sa stret\u00e1vame s mlad\u00fdmi talentmi, ktor\u00ed sami nevedia, ako na to. Zhodli sme sa, \u017ee najlep\u0161ie n\u00e1m odpovedia samotn\u00ed ilustr\u00e1tori, v tomto pr\u00edpade samotn\u00e9 \ud83d\ude42<\/strong> A preto sme oslovili Hedku Gutierrez<\/a> a Simonu \u010cechov\u00fa<\/a>, aby sa s nami ako aj s vami podelili o ich sk\u00fasenosti. <\/strong><\/p>


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Ilustr\u00e1torka Hedka Gutierrez<\/figcaption>\n<\/figure>\n

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Hedka iba ned\u00e1vno skon\u010dila V\u0160VU, a preto je jej poh\u013ead ve\u013emi dobr\u00fd pre \u010derstv\u00fdch absolventov umeleck\u00fdch \u0161k\u00f4l, ktor\u00ed nevedia, ako poriadne za\u010da\u0165. Simonka sa naopak za\u010dala ilustr\u00e1ci\u00ed venova\u0165 u\u017e pred 10 rokmi a ako aj ve\u013ea in\u00fdch umelcov, aj ona prv\u00e9 roky \u0165ahala ilustrovanie popri pr\u00e1ci. Obom sme polo\u017eili 7 toto\u017en\u00fdch ot\u00e1zok.<\/p>


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Ilustr\u00e1torka Simona \u010cechov\u00e1<\/figcaption>\n<\/figure>\n

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– Ako ty vn\u00edma\u0161 informovanos\u0165 o tom, ako vlastne za\u010da\u0165, kde \u010do plati\u0165 a kam sa prihl\u00e1si\u0165, ke\u010f po \u0161kole vykro\u010d\u00ed\u0161 do sveta \u201cna vlastnej nohe\u201d? <\/strong><\/em><\/p>


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HEDKA:<\/strong> Informovanos\u0165 v tomto smere m\u00e1 pod\u013ea m\u0148a e\u0161te ve\u013ek\u00e9 medzery. V mojom pr\u00edpade som prechod zo sveta \u0161tudenta do sveta umelca na vo\u013enej nohe nemala a\u017e tak komplikovan\u00fd. Pracovala som u\u017e po\u010das \u0161koly. Av\u0161ak diskomfort pre m\u0148a nastal pr\u00e1ve v byrokraci\u00ed. Na\u0161\u0165astie som mala okolo seba super \u013eud\u00ed, v\u00fdtvarn\u00edkov, ktor\u00ed mi radi pomohli, naviedli ma na spr\u00e1vne str\u00e1nky, blogy a boli ochotn\u00ed podeli\u0165 sa o vlastn\u00e9 sk\u00fasenosti. V\u0161etko som pre istotu zaklincovala konzult\u00e1ciou s pani ekon\u00f3mkou.<\/p>


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SIMONA:<\/strong> Ke\u010f som pred 10 rokmi za\u010d\u00ednala, mala som v tom trochu zm\u00e4tok. \u0160tudovala som v Brit\u00e1nii a ke\u010f som sa vr\u00e1tila na Slovenko, zamestnala som sa v jednej spolo\u010dnosti, popri tom som kreslila, tak\u017ee o to komplikovanej\u0161ie papierova\u010dky som mala. \u0164a\u017eko sa mi zis\u0165ovalo \u010do sa ako rob\u00ed, ani som sa nemala moc s k\u00fdm poradi\u0165, preto\u017ee na Slovensku som \u017eiadnych ilustr\u00e1torov vtedy nepoznala osobne.<\/p>


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– M\u00e1\u0161 nejak\u00fd recept, ako si v za\u010diatkoch nastavi\u0165 svoju \u201ccenu\u201d za pr\u00e1cu? Ako si k tomu pristupovala ty ke\u010f si za\u010d\u00ednala a ako sa to zmenilo po rokoch, ke\u010f u\u017e bolo o tebe viac po\u010du\u0165.<\/strong><\/em><\/p>

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HEDKA:<\/strong> Nacenenie si vlastnej pr\u00e1ce b\u00fdva ve\u013ek\u00fdm ot\u00e1znikom pre mnoh\u00fdch za\u010d\u00ednaj\u00facich v\u00fdtvarn\u00edkov. Cena sa odv\u00edja od mnoh\u00fdch faktorov, doba p\u00f4sobenia, sk\u00fasenosti, charakter z\u00e1kazky. U\u017e popri \u0161kole som sa za\u010dala finan\u010dne osamostat\u0148ova\u0165 tvorbou ilustr\u00e1cie, vtedy mi najviac pomohol naceni\u0165  svoju tvorbu \u0161kolite\u013e a asistentka ateli\u00e9ru na V\u0160VU, ktor\u00fd som nav\u0161tevovala.<\/p>\n

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Nesk\u00f4r som na str\u00e1nke ASIL na\u0161la \u0161ikovn\u00fa \u201ekalkula\u010dku\u201c<\/a> prostredn\u00edctvom ktorej si viete aspo\u0148 orienta\u010dne predstavi\u0165 \u010do v\u0161etko treba do pl\u00e1ce zahrn\u00fa\u0165 a ak\u00fdm sp\u00f4sobom k v\u00fdpo\u010dtu pristupova\u0165.  Mnohokr\u00e1t sa v\u0161ak stret\u00e1vam s t\u00fdm, \u017ee sa mlad\u00ed v\u00fdtvarn\u00edci maj\u00fa tendenciu podce\u0148ova\u0165.<\/p>\n

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SIMONKA:  <\/strong>Recept nem\u00e1m \u017eiadny. Ja som to rie\u0161ila nejak „zapochodu“, asi ako ka\u017ed\u00fd. Po\u010das \u0161koly aj po nej som ve\u013ea vec\u00ed robila zadarmo alebo za symbolick\u00fa cenu, \u010do sp\u00e4tne vn\u00edmam ako chybn\u00fd krok. Okrem toho \u017ee to kaz\u00ed trh, dlho som sa nevedela odp\u00fata\u0165 od mojej vtedaj\u0161ej fulltime pr\u00e1ce, ktor\u00e1 ma \u017eivila, preto\u017ee kreslen\u00edm som to nedok\u00e1zala. Tak\u017ee som robila vlastne dve pr\u00e1ce, \u010do bolo vy\u010derp\u00e1vaj\u00face a dlhodobo neudr\u017eate\u013en\u00e9. Ve\u013ea klientov malo vtedy pocit, \u017ee ja potrebujem viac ich, ne\u017e oni m\u0148a, \u010do bola asi pravda. Za\u010d\u00ednaj\u00faci ilustr\u00e1tori nutne potrebuj\u00fa ma\u0165 v portf\u00f3liu nie\u010do realizovan\u00e9 aby \u010fal\u0161\u00ed klienti videli \u017ee s\u00fa schopn\u00ed robi\u0165 re\u00e1lnu pr\u00e1cu pre re\u00e1lneho klienta a nie len obr\u00e1zky do \u0161ufl\u00edka. Tak\u017ee je to trochu tak\u00fd za\u010darovan\u00fd kruh. Teraz komer\u010dn\u00e9 z\u00e1kazky rob\u00edm len ak ma projekt naozaj zaujme a klient chce pracova\u0165 naozaj len so mnou. Nez\u00fa\u010dast\u0148ujem sa u\u017e ani konkurzov, kde si klienti vyberaj\u00fa z viacer\u00fdch ilustr\u00e1torov, je to pre m\u0148a strata \u010dasu, nikdy som nijak\u00fd nevyhrala \ud83d\ude42 Z\u00e1kazkov\u00e9 pr\u00e1ce sa sna\u017e\u00edm eliminova\u0165 a s\u00fastredi\u0165 energiu do vlastnej kni\u017enej tvorby a animovan\u00fdch projektov, ktor\u00e9 vyv\u00edjame spolu s mojim priate\u013eom Martinom Smatanom.<\/p>


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– Sleduje\u0161 legislat\u00edvu a sama si rie\u0161i\u0161 \u00fa\u010dtovn\u00edctvo alebo m\u00e1\u0161 na to zaplaten\u00fa \u00fa\u010dtovn\u00ed\u010dku \/ \u00fa\u010dtovn\u00edka, ktor\u00ed ti s vecami pom\u00e1haj\u00fa<\/strong><\/em><\/p>


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HEDKA:<\/strong> V\u0161etky zmluvy a fakt\u00fary smeruj\u00fa k pani \u00fa\u010dtovn\u00ed\u010dke. Vo\u010di tomuto odvetviu m\u00e1m re\u0161pekt a tak nech\u00e1vam t\u00fato pr\u00e1cu sk\u00fasenej\u0161\u00edm.<\/p>


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SIMONKA:  <\/strong>Tieto veci si sledujem, nie je to tak\u00e9 zlo\u017eit\u00e9 ako sa na za\u010diatku zdalo, i ke\u010f v\u017edy vie nejak\u00e1 drobnos\u0165 prekvapi\u0165 \ud83d\ude42  Ale na da\u0148ov\u00e9 priznanie m\u00e1m v\u00fdpomoc.<\/p>\n

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– \u017divnos\u0165, dobrovo\u013ene nezamestnan\u00fd, pracova\u0165 na zmluvy o dielo\u2026 ak\u00e9 s\u00fa vlastne mo\u017enosti a ako sa v tom vyzna\u0165? <\/strong><\/em><\/p>


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HEDKA:<\/strong> Budem sa opakova\u0165, ale op\u00e4\u0165: ve\u013ea sa p\u00fdta\u0165 a informova\u0165. Osobne mi ve\u013emi pomohli konzult\u00e1cie s v\u00fdtvarn\u00edkmi, nebojte sa preto nadhodi\u0165 t\u00fato t\u00e9mu a po\u017eiada\u0165 o radu. Po vytvoren\u00ed ak\u00e9ho si obrazu mo\u017enost\u00ed, som si dohodla konzult\u00e1ciu s pani ekon\u00f3mkou, ktor\u00e1 ma u\u017e len nasmerovala spr\u00e1vnym smerom. Osobne pracujem na \u017eivnos\u0165 v oblasti v\u00fdtvarn\u00e9ho umenia. To znamen\u00e1, \u017ee za svoje ilustr\u00e1cie vystavujem fakt\u00faru. Pr\u00edle\u017eitostne uzatv\u00e1ram zmluvu o dielo \u010di licen\u010dn\u00fa zmluvu, vzh\u013eadom od charakteru danej zak\u00e1zky.<\/p>


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SIMONKA:<\/strong> Ja som „slobodn\u00e9 povolanie“. V \u017eivnostenskom registri nen\u00e1jdeme slovo ilustr\u00e1cia ani ilustr\u00e1tor, ale grafick\u00fd dizajn u\u017e \u00e1no, pod\u013ea m\u0148a o n\u00e1s ilustr\u00e1toroch moc nevedia \ud83d\ude42<\/p>


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– Existuje nejak\u00e1 strat\u00e9gia, ako pon\u00faka\u0165 svoje veci \u010falej von? Je lep\u0161ie sa zaregistrova\u0165 na r\u00f4zne ilustr\u00e1torsk\u00e9 port\u00e1ly, aby bolo o tebe viac po\u010du\u0165? <\/strong><\/em><\/p>


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HEDKA:<\/strong> Opakovane sa mi potvrdilo, \u017ee je potrebn\u00e9 aby v\u00fdtvarn\u00edk fungoval na soci\u00e1lnych sie\u0165ach.
Zdie\u013eal svoju tvorbu, \u010di jej proces. Ve\u013emi pom\u00e1ha pokia\u013e m\u00e1te svoju tvorbu skompletizovan\u00fa na webportf\u00f3liu. Spolupr\u00e1ce si ma nach\u00e1dzaj\u00fa priemerne z dvoch platforiem. ASIL (Asoci\u00e1cia slovensk\u00fdch ilustr\u00e1torov) kde z\u00e1ujemca m\u00f4\u017eete n\u00e1js\u0165 m\u00f4j v\u00fdber z publik\u00e1ci\u00ed<\/a>.  A Instagram<\/a>, kde zdie\u013eam pravidelne nielen fin\u00e1lne ilustr\u00e1cie, ale aj proces, \u010di ka\u017edodennos\u0165 v\u00fdtvarn\u00edka.<\/p>


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SIMONKA:<\/strong> M\u00e1m vy\u0161tudovan\u00fd marketing, no popravde moc z t\u00fdch strat\u00e9gii na moje „ilustr\u00e1torsk\u00e9 podnikanie“ neaplikujem . V\u0161etko ide nejak prirodzene samo a to ma na tom bav\u00ed. Pod\u013ea m\u0148a sta\u010d\u00ed ak \u010dlovek rob\u00ed to \u010do m\u00e1 r\u00e1d, rob\u00ed to poctivo a na \u010das. Akoko\u013evek ban\u00e1lne alebo pateticky to znie, u m\u0148a to tak funguje. Ni\u010d \u0161peci\u00e1lne nerie\u0161im, m\u00e1m instagram, facebook zanedb\u00e1vam a ob\u010das nie\u010do hod\u00edm na behance. To mi sta\u010d\u00ed. M\u00e1m aj webstr\u00e1nku s portf\u00f3liom, ale moment\u00e1lne ju prer\u00e1bam, tak\u017ee je neakt\u00edvna.<\/p>


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– M\u00e1m pocit, \u017ee self promo na soci\u00e1lnych sie\u0165ach je v tejto dobe ve\u013emi d\u00f4le\u017eit\u00e9 a v podstate dok\u00e1\u017ee ilustr\u00e1torovi ve\u013emi pom\u00f4c\u0165. Ako to vn\u00edma\u0161 ty a \u010di by si poradila za\u010d\u00ednaj\u00facim ilustr\u00e1torom, aby robili. <\/strong><\/em><\/p>


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HEDKA:<\/strong> Ur\u010dite odpor\u00fa\u010dam ka\u017ed\u00e9mu tvorcovi zdie\u013ea\u0165 svoju tvorbu. A nielen fin\u00e1lny produkt, ale aj proces \u010di \u00falomky zo svojho ne\/pracovn\u00e9ho \u017eivota. A to sa t\u00fdka nielen v\u00fdtvarn\u00edka, ale aj remeseln\u00edka, spisovate\u013ea, \u010di hudobn\u00edka, \u013eud\u00ed to bav\u00ed sledova\u0165 \ud83d\ude42
Je pravdou \u017ee nie v\u017edy sa na to \u010dlovek c\u00edti, treba si n\u00e1js\u0165 svoj vlastn\u00fd syst\u00e9m a balans. S\u00fahlas\u00edm, \u017ee soci\u00e1lne siete dok\u00e1\u017eu v\u00fdtvarn\u00edkov spopularizova\u0165, \u010di pom\u00f4c\u0165 n\u00e1js\u0165 sa v komunite.<\/p>\n

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Osobne som sa v\u010faka soci\u00e1lnym sie\u0165am zozn\u00e1mila s \u00fa\u017easn\u00fdmi \u013eu\u010fmi, umelcami s ktor\u00fdmi sme sa nesk\u00f4r osobne stretli.<\/p>


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SIMONKA<\/strong>: \u017dijeme v kr\u00e1snej dobe online priestoru, kde sa d\u00e1 zdie\u013ea\u0165 tvorba a r\u00fdchlo sa dosta\u0165 tam kam m\u00e1. Ja som za toto ve\u013emi v\u010fa\u010dn\u00e1. Poradila by som im aby boli autentick\u00fd. Ja instagram pou\u017e\u00edvam sk\u00f4r ako m\u00f4j mal\u00fd vizu\u00e1lny denn\u00ed\u010dek. To znamen\u00e1, \u017ee tam h\u00e1d\u017eem aj veci, ktor\u00e9 sa net\u00fdkaj\u00fa len mojej pr\u00e1ce, ale aj nejak\u00e9 z\u00e1kulisie m\u00f4jho \u017eivota mimo kreslenia. Niekedy m\u00e1m paradoxne viac  reakcii na ne ne\u017e na tvorbu, sn\u00e1\u010f mi t\u00fdm nechc\u00fa nie\u010do nazna\u010di\u0165 \ud83d\ude00<\/p>


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– \u010co by si poradila svojmu ja z pred p\u00e1r rokov, keby si vedela veci, ktor\u00e9 vie\u0161 teraz \ud83d\ude42<\/strong><\/em><\/p>


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HEDKA:<\/strong>  Perfektn\u00e1 ot\u00e1zka! Poradila by som si, menej stresova\u0165. Menej sa b\u00e1\u0165 a by\u0165 viac v k\u013eude.<\/p>


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SIMONKA:<\/strong> Neporovn\u00e1va\u0165 sa, ka\u017ed\u00fd m\u00e1me svoju cestu.<\/p>\n

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Ako u\u017e obe ilustr\u00e1torky spomenuli, oplat\u00ed sa v pr\u00edpade neistoty op\u00fdta\u0165 sa sk\u00fasenej\u0161\u00edch. Ur\u010dite pri tom vie ve\u013emi pom\u00f4c\u0165 aj ASIL, kde na ich webe n\u00e1jdete u\u017e spomenut\u00fa kalkula\u010dku<\/u><\/a>, no do\u010d\u00edtate sa aj o tom, ako sa vyzna\u0165 v Zmluv\u00e1ch<\/u><\/a> ale aj ako na licencie pri ilustr\u00e1ci\u00e1ch<\/u><\/a>. Ak sa v\u00e1m p\u00e1\u010dil n\u00e1\u0161 rozhovor, budeme radi, ak ho prezdielate s va\u0161imi priate\u013emi. A poviete im aj tro\u0161ku o na\u0161ich Pucle \ud83d\ude42<\/p>


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Ak sa v\u00e1m \u010dl\u00e1nok s ilustr\u00e1torkami p\u00e1\u010dil, ur\u010dite sa v\u00e1m bud\u00fa p\u00e1\u010di\u0165 aj ich Pucle.<\/p>\n

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Pucle od Hedky n\u00e1jdete na jej vlastnej Pucle podstr\u00e1nke. <\/a><\/p>\n

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Pucle od Simonky n\u00e1jdete tie\u017e na jej vlastnej podstr\u00e1nke. <\/a><\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Za\u010da\u0165 sa ilustrovan\u00edm \u017eivi\u0165. Ako na to? Ako sa spr\u00e1vne oceni\u0165 a nepodceni\u0165 svoju pr\u00e1cu. A \u010do byrokracia, mus\u00ed by\u0165 s\u00fa\u010das\u0165ou ilustr\u00e1torsk\u00e9ho \u017eivota? Aj toto n\u00e1s z PUCLE zauj\u00edmalo, ke\u010f sme sa zam\u00fd\u0161\u013eali nad t\u00fdm, \u010do znamen\u00e1 by\u0165 ilustr\u00e1torom a ak\u00e9 kroky k tomu treba podnikn\u00fa\u0165. V r\u00e1mci n\u00e1\u0161ho nov\u00e9ho blogov\u00e9ho \u201eseri\u00e1lu\u201c rozhovorov s Krist\u00ednou Sobo\u0148 z ASIL-u sme narazili aj na […]<\/p>\n","protected":false},"author":1,"featured_media":3703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96],"tags":[],"class_list":["post-6250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pre-ilustratorov-cs"],"acf":[],"yoast_head":"\nZa\u010da\u0165 sa ilustrovan\u00edm \u017eivi\u0165. 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